Brawl Stars At San Diego Comic-Con 2025: Inside the Floating Starr Park Adventure

When fans talk about the biggest surprises of San Diego Comic-Con 2025, one phrase keeps surfacing: Brawl Stars At San Diego Comic-Con. For the first time ever, Supercell’s hit mobile game stepped out of the digital screen and into real life, building a fully immersive amusement park on the San Diego Bay. Dubbed Starr Park, this activation transported thousands of fans into the vibrant, chaotic, and fun-filled world of Brawl Stars.

Floating behind the San Diego Convention Center, the event ran from July 24–27, drawing more than 4,000 attendees over the weekend. Between carnival games, live actors, themed food stalls, exclusive giveaways, and even a chaotic monorail ride, Starr Park wasn’t just an activation—it was a full-on adventure.

A Floating Theme Park: Welcome To Starr Park

The sheer scale of Brawl Stars At San Diego Comic-Con immediately set it apart from other fan activations. Instead of a booth or street installation, Supercell anchored a massive 6,000-square-foot barge on the bay, transforming it into Starr Park. The moment fans stepped onto the dock, they were greeted by “Fun Enforcers”—live actors in costume—who set the tone with chants like “When I say mandatory, you say fun!”

From there, attendees boarded the Starr Rail, a simulated 4D monorail ride. At first, the ride felt like a calm tour of the Brawl Stars universe, with animated landscapes playing on massive screen “windows.” But in true Brawl Stars fashion, chaos quickly broke out. Spike, the mischievous cactus mascot, hijacked the engine room, sending the train into mayhem.

Fans had to pull cords, push flashing buttons, and activate the Hypercharge system to keep the monorail on track. After “detours” through Mike’s Mine and explosive mishaps, beloved characters Colt and Shelly helped restore order, and the train doors opened to Starr Park itself.

Carnival Chaos: Games, Prizes, and Explosions

Inside Starr Park, the experience was part carnival, part video game come to life. Attendees received clear tote bags and were tasked with collecting gems and stickers by participating in carnival-inspired mini-games:

• Mike’s Mine: Players pressed a dynamite plunger in hopes of triggering a “boom” for victory.

• Frontier World Ring Toss: Toss lassos onto bottles for gems and stickers.

• Haunted Haven Hammer Drop: A strength test where hitting above 5 wins special rewards.

• Piper’s Pie Shop Wheel Spin: Spin the wheel, win treats like cupcakes—or get a grenade cupcake surprise.

Every participant earned squishy purple “gem” tokens, while winners collected extra stickers. At the redemption station, these could be exchanged for prizes such as Spike keychains, stickers, drawstring bags, and even giant squishy gems.

Fans who earned two or more stickers unlocked the chance to spin the grand prize wheel, with exclusive rewards like collectible pins, large gem replicas, and even Brawl Stars-branded Floafers shoes.

Exclusive Collabs: MrBeast and the Brawl Bars

One of the buzziest elements of Brawl Stars At San Diego Comic-Con was the collaboration with MrBeast’s Feastables. Together, they handed out 20,000 limited-edition Brawl Bars, a co-branded chocolate bar that included in-game codes for special rewards.

Beyond the floating park, Spike’s Street Team roamed the Gaslamp Quarter and Petco Park, challenging random fans with quirky dares: trivia questions, pie-in-the-face contests, or even daring attendees to get a “Spike haircut.” Winners walked away with swag and digital rewards, keeping the fun alive outside the bay.

Spike’s Fountain of Tears

No Comic-Con activation is complete without a quirky side experience, and for Brawl Stars, that came in the form of Spike’s Fountain of Tears. Located across from the convention center, the installation handed out water bottles branded as “Spike’s Tears.” Fans were encouraged to “help Spike create mayhem” by throwing water balloons at the fountain.

The stunt drew massive crowds—over 8,000 people participated—turning what could have been a simple giveaway into a mini-community event. A few lucky fans even received golden tickets, granting them VIP access and line-skipping privileges at Starr Park.

Demand Beyond Expectations

According to Supercell, demand for Brawl Stars At San Diego Comic-Con exceeded all expectations. Fans began lining up at 7:30 AM, even though the activation didn’t open until 11. To help with crowd management, Supercell had offered a limited batch of advance tickets for just $2, with proceeds going to the San Diego Rescue Mission. Those tickets—2,800 in total—sold out in under five minutes.

This overwhelming turnout not only validated the popularity of Brawl Stars but also showed how hungry fans are for game worlds brought to life. As Ashley Jex Wagner, Supercell’s head of live experiences, explained:

“This is very much a test. We wanted to see how fans connected with a live experience, what they loved, and what they didn’t. And there’s no better place to do that than San Diego Comic-Con.”

Community Spirit at Comic-Con

While Comic-Con is known for its exclusives and celebrity panels, what truly makes it special is the community. Brawl Stars At San Diego Comic-Con tapped into that spirit by giving fans a space to laugh, compete, and share their love for the game in real life.

Fans bonded in line while waiting for hours, traded gems, swapped stickers, and hyped each other up during carnival games. The presence of live actors added another layer of unpredictability, blurring the line between scripted experience and spontaneous fan interaction.

For many, Starr Park wasn’t just about winning prizes—it was about feeling like part of the Brawl Stars universe.

How Brawl Stars Stood Out Among Other Activations

San Diego Comic-Con 2025 was packed with immersive experiences: an Alien spaceship wreck, a King of the Hill town replica, a Paramount+ lodge, and Marvel’s Fantastic Four: First Steps. Yet Brawl Stars At San Diego Comic-Con stood out for three reasons:

1. Scale and Setting: A floating amusement park on San Diego Bay was unlike anything else.

2. Interactivity: From monorail chaos to hammer drops, every step required participation.

3. Reward System: Collecting gems and redeeming them for prizes mimicked the in-game loop of progression and rewards.

It wasn’t just a marketing stunt—it was an authentic extension of the game’s mechanics into the real world.

Looking Ahead: The Future of Live Gaming Experiences

The success of Brawl Stars At San Diego Comic-Con signals a larger trend in gaming: the rise of live experiences. Much like how movies and TV shows have embraced immersive activations, games are finding ways to turn their worlds into physical adventures.

Supercell confirmed that Starr Park was a pilot project, and based on the turnout, it’s likely we’ll see similar activations at future conventions or even standalone events. Imagine Clash of Clans villages at PAX, or a Clash Royale arena at Gamescom—the possibilities are endless.

For fans, this means more opportunities to connect with the games they love beyond their phones. For developers, it means stronger brand loyalty and new avenues for community engagement.

Final Thoughts

Brawl Stars At San Diego Comic-Con 2025 was more than just an activation—it was a landmark moment for mobile gaming. By bringing Starr Park to life with a floating carnival, Supercell created a shared experience that combined interactivity, community, and pure chaos in the best way possible.

From the explosive monorail ride to Spike’s hilarious pranks, the event captured everything fans love about Brawl Stars: unpredictability, humor, and fun. Add in exclusive swag, a MrBeast collab, and water-balloon mayhem, and you have one of the most memorable activations Comic-Con has ever hosted.

For those who couldn’t attend, one thing is clear: Brawl Stars At San Diego Comic-Con set a new standard for how games can connect with their communities in the real world. And if the overwhelming demand is any indication, Starr Park won’t be the last time fans get to step inside the world of Brawl Stars.