Supercell has taken experiential game marketing to a level rarely seen in the global gaming industry. With the launch of Town Hall 18, the company didn’t just release another in-game upgrade—it transformed Clash of Clans into a real-world castle experience , allowing players to quite literally step inside the fantasy they’ve been building for years. By reimagining a 19th-century Irish fortress as “The Real Town Hall” , Supercell blurred the boundary between digital progressio