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  • Writer's pictureIqbal Sandira

Intersection of Hilton Hotel Points and Roblox: A Revolutionary Collaboration

The convergence of gaming and real-world rewards has reached a new milestone with the groundbreaking collaboration between Hilton Hotels and the popular gaming platform Roblox. This article will delve into the innovative partnership that has created a virtual metaverse known as "Slivingland" and is redefining how players can earn and enjoy Hilton Honors Points. Prepare to embark on a journey where the boundaries between digital and physical experiences blur as we explore this groundbreaking collaboration's unique features and rewards.

The Birth of Slivingland: Hilton's Metaverse Presence

At the heart of this partnership lies the creative vision of Paris Hilton and her media company, 11:11 Media. Together with Hilton Hotels, they have brought to life a vibrant virtual world within Roblox known as Slivingland. This metaverse is a testament to Hilton's commitment to innovation and desire to connect with a new generation of travelers.

Unveiling the Rewards: Real-World Perks Await

Slivingland is not just a pixelated paradise but a realm where players can earn real-world perks and rewards. Hilton Honors Points, the loyalty currency of Hilton Hotels, can now be accumulated through gameplay within the metaverse. This marks a significant milestone as the first branded game on the Roblox platform to offer such rewards.

Immersive Experiences in Hilton's Digital Lobby

Step into Slivingland's virtual Hilton hotel lobby, meticulously recreated to capture the essence of Hilton's renowned hospitality. As players navigate this immersive space, they can participate in in-game challenges to earn Hilton Honors Points and unlock exclusive digital wearables. These wearables enhance the player's avatar and serve as a symbol of their achievements within the metaverse.

Bridging the Gap: From Metaverse to Reality

What sets Slivingland apart is its ability to bridge the gap between the virtual and physical worlds. Hilton Hotels has introduced a groundbreaking initiative allowing players to translate virtual victories into tangible rewards. Players can unlock real-world perks by accumulating Hilton Honors Points in Slivingland, such as upgraded Hilton Honors status and even free stays at Hilton hotels worldwide.

Living the Suite Life: The Hilton Honors Experience

In Slivingland, every click brings players one step closer to experiencing the suite life with Hilton. Digital collectibles and points earned in the metaverse can be redeemed for rewards, including plush pillows at Hilton hotels, exclusive limited-edition wearables, and much more. This integration of virtual and physical experiences creates a unique journey where players can truly live the Hilton Honors experience online and offline.

The Magic of Paris Hilton's Touch

Slivingland is only complete with the touch of its visionary creator, Paris Hilton. Infusing her signature sparkle into every corner of the metaverse, Paris ensures that fans can live in style, both in the virtual world and in real life. Her passion for creating unforgettable and rewarding experiences for her fans shines through in this groundbreaking collaboration with Hilton Hotels.

A Virtual Commercial Come to Life

As part of the partnership, Hilton and Paris Hilton's team recreated a recent Hilton commercial in Slivingland using Roblox avatars. This groundbreaking approach showcases the power of the metaverse and demonstrates Hilton's commitment to embracing new technologies and engaging with their audience in innovative ways. It is a testament to the brand's willingness to push boundaries and redefine the concept of advertising in the digital age.

A Champion for the Hilton Stay

Paris Hilton's deep connection with the Hilton brand goes beyond her role as a collaborator in Slivingland. As a passionate advocate for the Hilton Stay experience, Paris brings her family's legacy and love for travel to the forefront of this partnership. Her enthusiastic support and championing of the Hilton brand resonate with her dedicated fan community, creating a powerful synergy that enhances the immersive experience of Slivingland.

The Road Ahead: Expanding Possibilities

The Hilton and Roblox partnership sets a new standard for branded collaborations within the gaming world. This innovative integration of gameplay and real-world rewards opens up possibilities for brands looking to connect with their audience meaningfully. As the metaverse continues to evolve, we can expect more brands to explore similar partnerships and push the boundaries of what is possible in the digital realm.

Expanding the Hilton Honors Universe

With the success of Slivingland, Hilton Hotels plans to expand its presence within the metaverse and continue offering unique and rewarding experiences to players. The integration of Hilton Honors Points into the gaming experience has resonated with users, and the brand aims to build on this success by introducing new quests, challenges, and exclusive rewards.

A Blueprint for Future Collaborations

The collaboration between Hilton Hotels and Roblox paves the way for future partnerships between brands and gaming platforms. The ability to merge virtual experiences with real-world rewards can revolutionize how brands connect with their audience. As more companies recognize the value of the metaverse, we can expect to see an influx of innovative collaborations that blur the lines between the digital and physical worlds.


The Hilton and Roblox partnership represents a groundbreaking milestone in gaming and branded collaborations. Slivingland, the virtual metaverse created by Paris Hilton's 11:11 Media, brings together the allure of Hilton Hotels and the immersive gameplay of Roblox, offering players a unique and rewarding experience. As brands continue to explore the possibilities of the metaverse, we can expect to see more innovative partnerships that redefine the boundaries of digital engagement and bring real-world rewards within reach. So, venture into Slivingland and embark on a journey where the magic of Hilton Hotel Points and Roblox collide, and unforgettable experiences await.

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