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  • Writer's pictureIqbal Sandira

Genshin Impact's Impact on the Gaming Industry: Redefining Mobile Gaming

In September 2020, Shanghai-based studio miHoYo released a mobile game that would go on to redefine the gaming industry. Genshin Impact, an anime-style action role-playing game, quickly became one of the most successful titles of all time, generating a staggering $4 billion in global revenue by the end of 2022. This unprecedented success not only solidified Genshin Impact's place in gaming history but also highlighted the rising power of China's video gaming industry.

The Rise of Genshin Impact

Genshin Impact's rise to prominence can be attributed to its innovative gameplay mechanics, immersive world design, and captivating storyline. Drawing inspiration from games like The Legend of Zelda: Ocarina of Time, Genshin Impact introduced a seamless open-world environment that revolutionized player interaction with its vast landscapes. This groundbreaking transition to 3D exploration paved the way for future action-adventure titles.

A Template for Open-World Games

The influence of The Legend of Zelda: Ocarina of Time on Genshin Impact is evident in its world design and contextual interaction. Just as Ocarina of Time provided a template for open-world games, Genshin Impact took it a step further by creating immersive, interconnected landscapes. Players can embark on epic adventures, explore stunning environments, and engage with intricate puzzles, all while experiencing a rich, character-driven story.

Elemental Combat and Captivating Characters

One of the standout features of Genshin Impact is its unique elemental combat system. Players can harness the power of different elements to unleash devastating attacks and combos. This innovative combat mechanic, coupled with the game's diverse cast of characters, has resonated with players worldwide. Each character has their own distinct personality, backstory, and playstyle, adding depth and variety to the gaming experience.

Global Success and Overseas Markets

Genshin Impact's success extends far beyond its home country of China. According to a report by US app analytics firm Sensor Tower, nearly two-thirds of the game's revenue was generated outside China. Japan, the United States, and South Korea emerged as the top three overseas markets, showcasing the game's international appeal.

Twitter's Most Discussed Game

Genshin Impact's impact on the gaming industry can also be seen in its social media presence. Throughout 2022, the game garnered 12,571 tweets and nearly 4 million retweets, making it the "most discussed game" on Twitter, surpassing popular titles like Final Fantasy XIV and Splatoon 3. This level of engagement highlights the game's ability to captivate and excite players around the world.

The Potential of Chinese Mobile Games

Genshin Impact's unprecedented success has put the spotlight on China's video gaming industry, which has faced regulatory challenges and weak consumer spending domestically. The strong overseas revenue generated by Chinese games like Genshin Impact, Honour of Kings, and PUBG Mobile has opened up new opportunities for the country's game developers to win over global players.

A New Source of Income

China-developed games, including Genshin Impact, have become a bright spot in the gaming industry. These games have not only achieved commercial success but have also garnered recognition from prestigious platforms like Apple's App Store and Google Play. The revenue generated by Genshin Impact alone is comparable to China's total revenue from exporting washing machines, highlighting the economic potential of the gaming industry.

Localization and Continued Success

Genshin Impact's worldwide popularity can be attributed to its meticulous localization efforts. Beyond simple translation, the game's content was tailored to each region, including the casting of famous voice actors for dubbing. This attention to detail has contributed to the game's continued success and sustained player engagement. Furthermore, periodic updates and the introduction of new characters have kept players invested in the game's evolving world.

Genshin Impact's Influence on the Gaming Industry

The success of Genshin Impact has sparked discussions about its potential influence on future action-adventure games. Reddit users have been actively discussing the game's impact on the genre and its potential to inspire a new generation of RPGs. Several upcoming games, such as Tower of Fantasy, Project Mugen, and Wuthering Waves, have been mentioned in these discussions.

Differing Opinions and Cautious Optimism

Opinions regarding the potential impact of Genshin Impact vary among players. While some express excitement about the game's success and its potential to drive innovation, others remain cautious about the challenges faced by upcoming games in surpassing Genshin Impact's quality and success. Concerns about pay-to-win mechanics and bug problems have also been raised.

A Hope for Better Games

Despite the differing opinions, there is a prevailing sentiment of cautious optimism. Players hope that Genshin Impact's success will inspire the development of new, high-quality games in the genre. The discussions on Reddit reflect a desire for innovation and improvement, with the belief that healthy competition will ultimately lead to better games for everyone.


Genshin Impact's impact on the gaming industry cannot be overstated. From its groundbreaking gameplay mechanics to its international success, the game has redefined mobile gaming and showcased the rising power of China's video gaming industry. With its immersive world, unique combat system, and captivating characters, Genshin Impact overview has set a new standard for action-adventure games. As discussions about its influence continue, the hope remains that this success will drive innovation and ultimately result in better games for players worldwide.

Disclaimer: This article is a work of fiction and does not reflect real events or sources.

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