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  • Writer's pictureIqbal Sandira

Genshin Impact Monetization: Unlocking the Secrets to Success

Genshin Impact, developed by miHoYo, has taken the gaming world by storm since its release in September 2020. With its stunning graphics, immersive gameplay, and vast open world, it has captivated millions of players worldwide. However, what truly sets Genshin Impact apart is its monetization strategy. In this article, we will delve into the intricacies of Genshin Impact's monetization model and explore the secrets behind its massive success. From gacha mechanics to character outfits, we will uncover the key elements that have propelled Genshin Impact to generate over $3 billion in global player spending.

The Power of Gacha

One of the cornerstones of Genshin Impact's monetization strategy is the gacha system. Gacha, a term derived from the Japanese toy dispensers called Gachapon, allows players to unlock featured characters or weapons by making random draws from a pool of items. In the world of Genshin Impact, these draws are known as Wishes or Banners. The game offers two types of Wishes: the permanent Standard Wish called Wanderlust Invocation, and limited-time Event Wishes for Characters and Weapons.

Players must complete the Archon Quest Prologue and reach Adventure Rank 5 to make a wish. They can obtain Fates, the currency used for Wishes, through various means, such as purchasing them from the in-game shop, earning them rewards, or exchanging Masterless Star glitter and Stardust. The drop rates for obtaining rare 5-star characters or weapons are relatively low. Still, the game employs a pity system that increases the chances of receiving a desired item after multiple unsuccessful attempts.

The Rise of Character Outfits

While the gacha system remains a significant source of revenue for Genshin Impact, there needs to be more potential in another aspect of the game's monetization strategy: character outfits. Currently, the selection of outfits available in the game's shop is limited, with little distinction between pricing tiers. By expanding the range of outfits and introducing different price points, miHoYo could tap into a lucrative market and increase player engagement.

Imagine being able to customize your favorite characters with a variety of outfits, ranging from simple costume changes to more elaborate options with unique particles, animations, and voice lines. By offering these cosmetic options at various prices, miHoYo can cater to players with different spending preferences. This shift in focus from gacha mechanics to character outfits would allow the game to be balanced more effectively and empower players to choose characters based on their preferences rather than their rarity.

Achieving Balance and Player Satisfaction

Genshin Impact's monetization model has faced criticism for its reliance on predatory tactics and the potential for player burnout. However, by shifting the focus to character outfits and improving the gacha rates, miHoYo has the opportunity to create a more balanced and satisfying gaming experience.

By reducing the emphasis on scarcity, power creep, and overpowered 5-star characters, the game can provide a level playing field where every character is powerful and enjoyable. This approach would alleviate the pressure on players to chase after rare characters and instead allow them to engage with the game on their own terms. Additionally, with a more balanced monetization strategy, players could support the game through cosmetic purchases without feeling compelled to engage heavily in gacha mechanics.

Global Success and Revenue Distribution

Genshin Impact's success extends far beyond its gameplay and monetization model. Since its global launch, the game has generated over $3 billion in player spending, with an average revenue of $1 billion every six months. China is the top revenue-generating country, accounting for 30.7% of global player spending on iOS alone. Japan follows closely behind with 23.7%, while the United States contributes 19.7%.

Regarding revenue distribution between platforms, the App Store dominates with 65.7% of total player spending, primarily driven by iOS revenue in China. Google Play accounts for the remaining 34.3%. However, outside of China, the App Store and Google Play revenue share becomes more balanced, with each platform accounting for approximately 50% of player spending.

Live Ops Strategy: The Key to Sustained Success

Genshin Impact's continuous success can be attributed to miHoYo's impressive live ops strategy. The game regularly introduces significant updates, bringing new gameplay features, areas to explore, and characters to obtain. These updates create spikes in revenue approximately every three weeks, keeping players engaged and eager to invest in the game. Additionally, the game's average monthly active user base has increased by around 44% year-over-year, indicating a strong and dedicated player community.


Genshin Impact's monetization strategy has propelled it to become one of the most successful mobile games of all time. By combining the allure of the gacha system with the potential of character outfits, miHoYo has created a profitable and engaging gaming experience. With a focus on balance, player satisfaction, and continuous updates, Genshin Impact has managed to captivate players worldwide and generate billions in revenue. As the game continues to evolve, it remains a shining example of how a well-executed monetization strategy can lead to both financial success and player enjoyment.

Having gained a comprehensive understanding of the enchanting world of Genshin Impact through our overview, it's time to uncover the secrets of its monetization strategies. Dive deeper into the game's unique approach to in-game purchases and virtual currencies. Whether you're a seasoned adventurer in Teyvat or a newcomer eager to explore, understanding Genshin Impact's monetization system can enhance your gameplay and help you make informed decisions about your in-game purchases. Join us in unraveling the fascinating intersection of Genshin Impact's immersive world and monetization, and embark on your journey with newfound confidence. Embrace the full Genshin Impact experience now by exploring its monetization intricacies!

Note: The information and analysis provided in this article are based on extensive research and industry knowledge. All figures and statistics mentioned are derived from various sources and should be treated as approximate values.

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